Business Signage

Outdoor business signs play a vital role in attracting customers and communicating a brand's message, but businesses must navigate local zoning laws and permit requirements before the installation. It is important to understand when sign permits are needed, such as for large, electrical, or off-premises signs, as well as the steps to obtain the necessary permits. Divine Signs and Graphics assists Chicago-area businesses in designing, producing, and installing compliant, eye-catching signage.

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Businesses often focus on the design and placement of their exterior signs, recognizing them as critical to creating strong first impressions. However, indoor signage is equally important. In fact, enhancing indoor business signs can significantly elevate the customer experience.

Once customers step inside the office building or retail storefront, they are greeted by various indoor signs. These indoor business signs have the potential to make powerful impacts—if they are well-maintained and kept up to date. The right signs foster a positive relationship with customers and more.

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Business signs bombard society from every direction, vying for customer attention. Companies that aim to stand out must captivate their audiences. Implementing innovative strategies promotes brand visibility and turns heads. Here are sign design trends for 2025 to help businesses shine.

Companies planning to invest in new business signs may be exploring monument and pylon signs. Each of these types of signs offers features that elevate the business’s visibility. Settling on the right sign requires knowing which one best meets current business needs.

Monument signs and pylon signs are similar in that they attract the attention of passersby, consumers, and potential visitors. However, the key difference between these two signs is height. The height of a business sign impacts its visibility by the intended audience.

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The natural spaces, scenic areas, and protected parts are integral to any park district. Communities enjoy the many quality programs that make learning accessible. Residents also participate in recreational opportunities that enhance their lifestyle. Park districts, therefore, are essential to the quality of life within a community.

Park districts provide recreation and leisure services to the community via community centers, fitness centers, golf courses, aquatic centers, and numerous natural park areas. Appropriate signage attracts park visitors and helps residents find their way easily through the park district.

Park districts make neighborhoods special places to live. With ample open spaces and opportunities for recreation, they are an important part of the community. Visitors to the parks find their way to the trails and other areas by following signs, making signage throughout parks and buildings important. Here are the best types of signage for park districts.

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Quality business signage is important for many reasons.  Signage not only gets the attention of potential customers and lets them know where your business is, but it also gives your business the opportunity to communicate with customers.  Effective signage should help people understand what your business is about and display your branding, including colors and images, that your customers will come to associate with your business.

Highly effective business signage with eye-catching designs has been shown to increase foot traffic, which leads to new customers and increased sales.  The following are some of the most commonly asked questions when it comes to the design, installation, and benefits of commercial business signage.

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Installing business signs is an effective way to draw attention to a retail storefront or office. Choosing the right sign, such as an outdoor sign or an LED sign, can make a positive impact. Companies that want to make a splash with their business signs should consider the following costs.

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Successfully marketing a business and increasing brand awareness can in part be achieved by creating an effective signs and graphics strategy. Every company large and small invests valuable resources into the development of alluring business signs that deliver profitable results.

Businesses understand the importance of distinguishing their brand in a competitive marketplace that’s inundated with other companies trying to achieve the same goal. Eye-catching signs do more than enhance a company’s image - they can attract throngs of new and existing customers.

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The warm, extended days of summer mean people are out and about - and catching a glimpse of a well-maintained business sign is inevitable. When outdoor signs are crisp, clean, and attractive, potential customers may be drawn into the store. Follow these tips to make a summer sign pop.

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A brand-new exterior or storefront sign can have a significant impact on the foot traffic it brings into a business. Designing the sign with a few best practices can ensure that the signage not only covers the cost of installation but exceeds it, leading to ongoing profitability.

Today’s technology makes it challenging to compete with digital advertising, making it more important than ever to design an exterior or storefront sign that captures attention and motivates potential customers to engage with the business or buy products from the retail store.

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Business windows are what customers first see when considering entering a storefront. First impressions influenced by branding messages on the windows can entice visitors inside. When making the decision to enhance the business windows, opt for eye-catching and creative custom graphics.

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Cutting the red ribbon to a new business is an exciting event. Business owners anticipate the throngs of crowds waiting to buy their goods or services. But in order to attract would-be customers, the storefront should prominently display business signs. Here are business signs that can help draw in customers.

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Business signage can be responsible for up to 50% of your customers. On average, one additional on premise sign increases annual sales revenues of 4.75%.

A new outdoor sign can attract a minimum of 10 new walk in customers per week.

See our infographic for more information.

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Businesses rely on a variety of promotional tools and methods to bring attention to their brand, products, services, and more. Branding matters more than ever because customers expect more from the companies they do business with each day.  Businesses want their logo to be immediately recognizable and reflect their company to potential customers. Custom signs are essential to ensuring brand recognition and a smooth customer experience regardless of your industry.

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Good signage plays a role in establishing brand recognition and selling your products and services.  Therefore, you should not take the design or placement of your signage lightly.  Signage that grabs attention is more likely to get your customers to take the desired action and it will help you get noticed over your competition. In this guide, we discuss how you can improve your business signage to make it more eye catching and grab attention which will attract more customers.

In today’s crowded market, you need to create physical marketing and advertising that connects with and expands your online presence. To do that, strategizing stand-out signs, banners and other custom printed materials is your first step to success!

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In this guide, we discuss the benefits of window graphics and signs for businesses and how to get the most out of the design and message of your window signs.  If you want custom window decals and signage for your business, our professionals at Divine Signs and Graphics can help.

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Wayfinding plays a significant role in the customers experience. The signage installed can impact whether or not customers return. Here are six ways that wayfinding enhances the overall customer experience.

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The winter months present unique challenges for small businesses. The weather becomes colder, which limits the amount of foot traffic passing outside. Grey days and snowy weather can make it difficult for customers to find you. Many people also change their schedule when the days get shorter, and they want to spend their nights at home.

If you run a business, it is important that your signage changes with the season. For instance, restaurant owners don’t need a sign advertising patio seating when it is 20 degrees outside. Conversely, that same restaurant may want to put out a sign advertising hot soups and holiday meals.

If you want to make the most of your holiday signage this winter, plan ahead. Use these simple tips to have the most impact this winter.

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Given the seasonal conditions, many businesses choose to play things safe and install a number of signs alerting not just their customers, but their employees as well to any potential hazards they may encounter when walking or driving around the premises. Increasing awareness amongst workers and customers of all immediate risks is a vital part of reducing the number of accidents and minimizing the dangers on your site.

Proper cautionary signage can save your business in the long run and prove beneficial for everyone from your guests to your employees. No one wants a potential lawsuit on their hands- especially not a small startup business!

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Invest in Weatherproof Signage

Proper outdoor sign maintenance starts from the very beginning … with choosing signage materials that will last. Weather proof signage stands up to sun damage, rain, sleet, snow, as well as wear and tear from daily use.

Be prepared for winter with these signage tips.

Create Positive First Impressions
Signage is often the first impression that customers have of a business and it plays a significant role in the brand experience and determines whether customers arrive happily or stressed.

Help Customers Find What They Need
Wayfinding signage assures that customers can easily reach their destination and makes them feel confident.

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Your brand is your business’ most valuable asset. It embodies the value you provide, the products or services you offer, and the people on your team who help make it all possible. It is also how prospects and customers are able to distinguish your business from competitors. Are you maximizing the potential of your brand? These tips outline how to best begin maximizing your brand message and its reach with signs and graphics.

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Exterior signage plays a great role in attracting attention. Whether it’s outside your business or on a billboard, outdoor signage lets people know about your business. You can use exterior signs to present fun promotions, new deals, sales, locations. It even works well as a general brand marketing strategy. This doesn’t have to be a billboard; your business’s outdoor monument signs can do the trick of grabbing the attention of the passerby.

Having signage inside your store or restaurant reduces the wait time in your business. Like magazines or TV, your business’s quirky, interesting and informational signage is a unique aspect of your business that keeps clients entertained. It works as entertainment while diverting the attention from the wait time. Interior signage types that can do the trick are Digital displays, neon signs, floor graphics and story wall murals.

Order your "Head Turning Signage" - download our infographic and contact us.

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Achieving a custom, branded aesthetic while enhancing the form and function of a space is the end goal of any signage project… but with so many signs to consider, there are some instances when it’s necessary to streamline the process.

With a sign system – essentially serving as a blueprint – that streamlines your custom interior sign solution, you can simplify the entire process, from idea generation to execution, with expert consideration paid to the variations of ADA, wayfinding, and décor to make sure you get your signs right the first time.

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Say no to blank, unbranded spaces! Your space says a lot about the business you run. How do you want people to feel when they enter your business? What do you want them to remember when they leave? Our sign experts at Divine Signs Inc. in Schaumburg, IL can help you take your space and create a fully branded experience. Adding bold visuals and unique, custom made signs to your walls, floors, windows, vehicles and MORE creates a strong impression and a sense of professionalism and good reputation for customers and employees alike.

Follow these tips:

1. Make a great first impression with lobby signs.
2. Step up with custom floor graphics.
3. Display your identity with mission statement, core values and other messages.
4. Look up to ceiling graphics. Use them to extend your branding.
5. Add class to glass with window graphics.
6. Show the way with a branded directory.

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Both indoor and outdoor signs play critical roles in helping your business stay afloat. The signage in and around your space helps you stand out, get noticed and be remembered, because that is what matters!

Indoor business signs are not just about reinforcing your brand and promoting your products or services. When installed inside offices, these improve employee morale and client relationships.

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The psychology of color is a persuasive technique that marketers and branding specialist use throughout the creation and display of a brand. Did you know that the strategic use of color in your branding uses emotions to create higher lead conversion? That is, if you do it right.

Think about color when creating your logo and signage. Check out this infographic for more information about the psychology of colors.

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Branding your company vehicles with mobile signage makes good business sense. It is a marketing strategy that can become a vital part of branding your business. Branding has become not just an extension of a business but a representation of that business. Good, quality vehicle branding translates to you being a good, quality company. Every aspect of a brand matters - from the company’s mission statement, social media impact of the business to the visual impact of your logo. Branding your company’s fleet of vehicles is critical as it sends a message of cohesiveness within the company.

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Did you know that signage can be responsible for up to 50% of your customers? On average, one additional on premise sign increases annual sales revenues by 4.75%. For more benefits of business signage, check out the infographic.

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Business signage is a key component in attracting customers. A well-designed business sign is just one piece of a marketing plan. The second piece is equally critical: the location of the sign. Here is a definitive guide to placing business signs so that customers are exposed to the brand.

Eye-catching business signs draw attention from customers, who in turn are potential sources of revenue. The attention generated from well-placed signs can also bring in new customers. Deciding where to place business signs should be an important part of a well-thought-out marketing strategy.

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All signs are different but they should all incorporate a message and visual to enhance your brand and help your customers.

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Signs are important to a business.Whether indoor or outdoor, signage sends a message to customers and providesincredible impact. To achieve a positive influence, a business owner should beprepared to choose the most ideal colors to grab attention while stillrepresenting the business.

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