9 Common Mistakes With Signage
Just like a picture is worth a thousands words...so is a sign. Customers judge your whole company based on your sign alone. Consequently, your sign is an invaluable part of your marketing. To make sure you have an effective display that will work for your business, avoid these common sign mistakes.
1. Forgetting To Include Your Logo
Your storefront sign is likely to include your logo but be sure to include it on other applications, too. You will support your branding and add a unifying design to your facility. Consider adding your logo in a variety of spaces such as etched vinyl on glass, on sleek acrylic, floor graphics, break room walls and promotional products.
2. Passing Up Vehicle Graphics
Among the most cost-effective media options per the Outdoor Agency of America, vehicle graphics broadcast your brand with every sales and service run. Your vehicle will advertise your business 24/7 and can generate more than 3,000 potential customers per hour in some areas, according to multinational signage provider3M.
3. Missing Great Opportunities
You do not have to be an expert to recognize that a big street-side or storefront sign is good for business. An occasional walk-through with a signage pro might reveal some possibilities you are overlooking. Visit our Flickr page for signage inspiration or call today to talk with one of our sign pros!
4. Not Updating Often Enough
How many times have you approached a closed business only to find they changed their hours? Grrrrr! To keep up your (good) reputation, keep your signage up to date!
5. Failing To Illuminate
Even if you are not open at night, an illuminated sign helps you stand out on overcast days. There are so many businesses and having an illuminated sign will surely set you apart from the crowd.
6. Ignoring Municipal Permits
Hefty fines -often assessed daily - await the store owner whose signage is out-of-compliance. Don’t want fines? Our team would be happy to go over your signage to make sure you are in the clear.
7. Giving Wi-Fi The Go-By
Most public businesses maintain Wi-Fi networks for ready internet access. Do customers a favor - and gain some goodwill - by posting a Wi-Fi address if available.
8. Falling Out Of Compliance With ADA
Signs that adhere to the Americans with Disabilities Act help ensure that public spaces are accessible to all. Are you compliant? Our team would be happy to go over your signage to make sure you are following all signage rules and regulations.
9. Disregarding OSHA Safety Signs
The Office of Safety and Health Administration requires warning signs for most locations including many stores and offices.
Feeling overwhelmed? Don't know where to start with your signage? Let us help you get started! Give us a call and our signage experts will help you every step of the way.