Every business needs to have a sound business model in place as well as an effective, multi-faceted marketing strategy to increase brand awareness and promote your products and services.  A successful marketing strategy will not only inform potential customers of the quality of your products or services, but also help them get to know and trust your brand.  An important aspect of marketing that you should never overlook is your signage.

Signage is an important part of marketing because it is an economical yet highly effective way to advertise your products and services and help strengthen familiarity and trust with your brand.  Businesses that have customers visit at their brick-and-mortar location can especially benefit from exterior and interior signage that gets people in the door and entices them to make a purchase.  Signage that grabs the attention of your customers can benefit your business in the following ways:

Establish Branding

The best way to connect with your customers is to make them familiar with your branding.  Your branding is the identity of your business and tells customers a little about who you are and what you offer.  People tend to gravitate towards brands they know and trust, and effective signage can help build familiarity and trust with your brand.  

Make sure your signage contains all the elements of your branding including font, colors, images, messaging, and graphics.  These elements of your branding will make a lasting impression on your customers.

Exterior & Storefront Graphics
Exterior & Storefront Graphics

Grab Attention

Exterior signage plays a great role in attracting attention.  Whether it’s outside your business or on a billboard, outdoor signage lets people know about your business.  You can use exterior signs to present fun promotions, new deals, sales, and locations.  It even works well as a general brand marketing strategy.  This doesn’t have to be a billboard; your business’s outdoor monument signs can do the trick of grabbing the attention of the passerby.

Psychological Impact

Effective signage can have a psychological impact on your customers as logos and colors can stick in people’s minds.  Customers will associate your branding with your colors and logos which helps increase familiarity and trust.  The colors you choose for your branding can also have a psychological impact as colors elicit certain feelings and emotions.  For example, red is used for excitement, blue is a more calming color, and purple is used to elicit feelings of royalty.


Having signage inside your store or restaurant reduces the wait time in your business.  Like magazines or TV, your business’s quirky, interesting, and informational signage is a unique aspect of your business that keeps clients entertained. It works as entertainment while diverting the attention from the wait time. Interior signage types that can do the trick are digital displays, neon signs, floor graphics, and story wall murals.

Effective Communication

Good signage can quickly and effectively communicate your message to your customers.  Eye catching designs immediately draw attention and having a clear and concise message can bring in new customers and encourage them to engage with your business.  Use designs that are simple, yet eye-catching to get people’s attention and convey your message.

School Signage
School Signage

Unique Marketing

There’s a variety of signage from which you can choose.  Edgy, traditional, modern, artistic, and all types of signs are available for your business.  Signage today isn’t limited to big signs like monument signs.  It includes floor graphics, mural walls, and illuminated signs that convey your brand’s message while grabbing attention and promoting your business.  All these uses make a great recipe for your marketing strategies.  Signage also helps cut through the competition.  With interesting signs, your business becomes the talk of the town.  Interesting signage is a great step in marketing to get you noticed.  All in all, it increases the chances of making sales and winning new customers.


All kinds of signage, including interior and exterior signage, help keep customers informed.  The information your signage provides can be regular updates, daily deals, new promotions, and more!  Good signage also works as an online word of mouth marketing technique.  It keeps customers informed and interested in updates about your business.  You put the information out there and they can just dive into it whenever they like or need that information.  It’s a win-win situation and saves time and money.  You can also have collaborative signage with other businesses that benefit one another to promote the services at both ends of the business.


Quality signage cuts down costs when you can reuse signage and keep it around for years.  In the short and long run, signage adds to your business’s marketing.  According to the U.S. Small Business Association website, the cost-per-thousand, a common method used to measure the cost of reaching a thousand potential customers, is much lower for signage than other types of advertising, such as radio, television, and newspapers.  Overall, these benefits of signage will help your business in terms of marketing, cost cut down, and long-term investments.

Reflection of Quality

One of the main goals of marketing your business is informing potential customers of the quality of the products and services you offer.  Using high quality signage with bold, legible font and a sharp visual design will reflect the quality of your products or services.  It has been shown that quality signage is perceived by potential customers as a reflection of the quality of what a business offers.  Having high quality signage in place will encourage your customers to believe in the quality of your offerings right off the bat.

Vehicle & Fleet Wraps
Vehicle & Fleet Wraps

Competitive Advantage

Quality signage can give you an advantage over competitors that do not have effective signage.  A potential customer is more likely to choose to engage with a business that has better signage because it is a reflection of their professionalism and the quality of their work.  Having better looking signage than your competitors will help further gain the trust of potential customers.

Impulse Buys

Stores in particular can increase impulse buys among their customers with good signage.  As mentioned above, quality signage is seen as a reflection of the quality of your products or services which could cause some customers to spend more with additional purchases.  Signage can also be used to advertise impulse items and encourage customers to add a couple more items to their cart.

Effective Business Signage from Divine Signs and Graphics

No marketing strategy should be without a plan for effective signage.  Businesses of all types can utilize interior and exterior signage to bring in new customers, communicate their message, convey the quality of their work, increase trust and familiarity with their brand, and boost sales.

At Divine Signs and Graphics, we work with a wide range of businesses to create signage solutions.  We can help design, create, and install interior signage, exterior signage including monument signs, window graphics, floor graphics, vehicle wraps, and more.

For more information download our infographic or call Divine Signs and Graphics at (847) 534-9220.

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May 16, 2023

Brooke Maloney

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