Choosing The Right Signs For Your Business
Businesses rely on a variety of promotional tools and methods to bring attention to their brand, products, services, and more. Branding matters more than ever because customers expect more from the companies they do business with each day. Businesses want their logo to be immediately recognizable and reflect their company to potential customers. Custom signs are essential to ensuring brand recognition and a smooth customer experience regardless of your industry.
Benefits of Signage for Your Business
The right sign will make all the difference for your business. Signage is an important tool to help customers find your business. People in your community will associate your business with your signs, logo, messaging and imagery. When companies align their messaging with their signage, a cohesive branding message is created. Your business’s signage is a great way to make a lasting first impression to those in your community and potential customers. Studies have shown that 68% of customers feel that a business’s signage reflects its quality and that of its products. As a business owner, you want your signage to communicate that you are a quality business offering the absolute best products and services for your customers.
What Signs Do You Need for Your Business?
When you work with an experienced sign company like Divine Signs, you do not have to worry about figuring out the signs you will need for your business on your own. We will partner with you from concept to installation to ensure your business is properly represented in your community. Typically, you will need both exterior and interior signs to ensure your brand’s identity is clear and that there is enough information available for your customers and passersby. Creating a full signage system only benefits branding efforts as well as communicates who you are and what you do to those around you.
Consider these areas where businesses commonly place signage as you think about where you will need signs for your business:
- Exterior building or awning signage
- Exterior signs near the street or entrance to your business
- Window graphics
- Signage for your business’s entrance to display business hours, etc.
- Interior wall graphics or signage
- Exterior and/or interior menu displays
- Exterior and/or interior wayfinding or directional signs
- Parking and traffic signage
- Vehicle graphics for company vehicles
- And more!
Compliance with Local Regulations for Signs
Every business is responsible for ensuring its signs meet with local regulations regarding signs and permits if required. Depending on your business’s location, you may need to comply with local government as well as your building or development regulations. Divine Signs local sign experts are well-versed with the permitting process for your area and can provide information and guidance as needed.
Materials and Design Consideration for Your Business’s Signs
The design element for all your signs on the interior and exterior of your business should be carefully considered. Begin with determining your brand’s identity, selecting your brand’s colors, and designing a logo to fit your brand message. With a simple, classic logo design, your business's signs will stand the test of time and the ever-changing trends. Avoid trendy fonts and design features so that the return on investment (ROI) of your signs continues to grow throughout the years. Divine Signs local design team can help with logo and sign designs of all kinds.
Selecting the materials for your interior and exterior business signs will be based on budget, placement, size, intended purpose, durability, and type of sign. Divine Signs and Graphics local sign experts will guide you through the process and can share samples of each material to help you make the best selections for your business. We take considerable pride in only working with quality materials that you can trust will serve your business over time. Some of the most popular materials used for signs include:
- Neon (or LED Neon)
Types of Signs to Consider for Your Small Business
Signs are one of the first interactions a customer will have with your business. They serve as visual communication for your brand and can draw customers into your business’s location. Research has shown that exterior signage influences attracting customers and creates a lasting impression. In fact, 75% of Americans have told another person about a business after seeing its signage – consider how word of mouth and proper signage could help your business grow. Divine Signs can help brand your exterior as well as your business's interior. Interior signage should continue your business’s brand identity and convey a cohesive message with your exterior signage.
Consider these types of signs for expanding your business’s reach: