MAXIMIZE YOUR BRAND
Your brand is your business’ most valuable asset. It embodies the value you provide, the products or services you offer, and the people on your team who help make it all possible. It is also how prospects and customers are able to distinguish your business from competitors. Are you maximizing the potential of your brand? These tips outline how to best begin maximizing your brand message and its reach with signs and graphics:
Drive Brand Awareness
Whether they use cars, vans, trucks or buses, companies from every industry have designated vehicles to accomplish business tasks. From delivering goods to providing house calls to meeting with clients, your automobiles are essential to your daily routines. They help you get the job done quickly without having to rely on rentals or public transit. But if you want to make the most of your company cars and trucks, you should consider adding custom vehicle lettering and graphics. If your business has a company vehicle, consider taking your message on the road for the world to see. Do you have an upcoming event or sales promotion? Advertise it on your company vehicle. Our custom vehicle wraps and graphics are a great way to promote your brand, full throttle.
People like receiving freebies and gifts. Promotional products are a cost-effective means of reaching out to more potential customers. Giving away items at meetings and events builds client retention and loyalty to an identified brand as well as adds more personality and tangibility in a business relationship. Well planned and innovative gift items will create a significant impact and draw your customer’s attention to help raise your brand’s profile. In the land of marketing strategy, the purpose of a promotional product is to create a positive association between the usefulness of the promotional product and your company itself as you work beside your customer offering products and services to help them grow their business.
Communicate Your Brand Personality
There are many different ways that a business can go about creating their brand but if it doesn’t have any personality to it than the brand is not going to stand out or be remembered. Once the personality has been developed, it then needs to be expressed, and one of the best ways to do this is with the use of signs. Whether it is whimsical, traditional or sophisticated—connect with your customers, clients and employees through custom and unique signage. From your interior to your exterior, utilize your windows, walls, doors and more to provide a glimpse of your core values and what you have to offer.
Diversify Your Message
There is a lot more to signage than the sign on the outside of your store, restaurant or office location. Once that sign is developed, reinforce your brand with temporary signs including posters, window decals and banners. They are cost efficient and easy to change out for different seasons, events or promotions.
Just as you should review your brand every once in a while to determine if it's ready for a makeover, regularly assess your business’ signage to see if it’s still doing its job. Even if you are not quite ready to revamp your outdoor signage, updating your interior signs as well as posters, banners and other temporary signage can give your business a fresh look in the meantime.
Regardless of the industry or the size of your organization, you can begin taking the needed steps to put an effective strategy in place, reinforce your message and position your brand for success. Let our team at Divine Signs and Graphics help you get your message out to the right people at the right time with the right signs.