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Good signage plays a role in establishing brand recognition and selling your products and services.  Therefore, you should not take the design or placement of your signage lightly.  Signage that grabs attention is more likely to get your customers to take the desired action and it will help you get noticed over your competition. In this guide, we discuss how you can improve your business signage to make it more eye catching and grab attention which will attract more customers.

Cutting the red ribbon to a new business is an exciting event. Business owners anticipate the throngs of crowds waiting to buy their goods or services. But in order to attract would-be customers, the storefront should prominently display business signs. Here are business signs that can help draw in customers.

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Business signs are most effective when they communicate the store’s message to all customers, regardless of disability status. As a result, ADA-compliant signage is important. ADA signs are a convenience to all customers and must follow guidelines for when and how they are to be displayed.

Federal law mandates the display of ADA-compliant signs in all new government, public and commercial buildings and those that undergo renovations. Penalties, including hefty fines, can be issued for noncompliance to hang ADA signs in areas where they are required.

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Companies all over the world make use of the vehicle wrap, and that's because it checks off almost every single marketing requirement a platform could have. It's a mobile billboard that lets people know what your business is all about, and it's essentially free! While you have to pay for the initial fee of wrapping a vehicle, the amount of advertisement that you'll receive from one car alone is worth the investment.

Businesses rely on a variety of promotional tools and methods to bring attention to their brand, products, services, and more. Branding matters more than ever because customers expect more from the companies they do business with each day.  Businesses want their logo to be immediately recognizable and reflect their company to potential customers. Custom signs are essential to ensuring brand recognition and a smooth customer experience regardless of your industry.

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Utilize wayfinding signs in a way that compliments overall brand building efforts. Our team of signage experts create wayfinding signs that put your brand out there and help you earn brand recognition. A high-quality and well planned wayfinding signage system will not only grab attention and embed your brand, but it will also tell a story that will draw in your desired audience.

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Most industries have spent the past two years evaluating their processes and how they conduct business to be adaptive. The sign industry is no exception, and as we move into 2022, brands need to remain vigilant and find innovative ways to bring attention – and customers – to their products and services. Adapting to change is a key factor in retaining business and gaining new growth, especially as we have entered the new year.

If you’re looking for a fresh approach to reaching an audience, consider taking advantage of these design elements when it comes to your signage. Here are some of the trends you can plan on seeing a lot of in 2022.

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In today’s crowded market, you need to create physical marketing and advertising that connects with and expands your online presence. To do that, strategizing stand-out signs, banners and other custom printed materials is your first step to success!

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As the old saying goes “you never get a second chance to make the first impression”, successful business owners realize that the first impression is very critical when it comes to client acquisition and building trust. See how lobby signs can make a positive impression on your visitors.

Vehicle graphics allow you to personalize your transportation to match your company’s branding while creating a 24/7 mobile billboard. With custom vinyl graphics and wraps, you can add valuable information, like your company name and contact information. You can also decorate it with your logo and other brand-appropriate images. While your employees are using the company vehicles, they will be simultaneously exposing your business to potential customers as the average number of daily impressions is 30,000 to 40,000! That’s not only a lot of exposure, but it is verbal-free exposure! Spend your time doing what sets you apart and let your vehicle do the talking.

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