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After taking a break from trade shows in 2020 and 2021, you may be wondering whether it makes sense to attend live events again. The simple answer is: If it was worth it before, then it is still worth it now to exhibit in person.

5 tips on making the most of your glass surfaces with vinyl graphics.

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As the old saying goes “you never get a second chance to make the first impression”, successful business owners realize that the first impression is very critical when it comes to client acquisition and building trust. See how lobby signs can make a positive impression on your visitors.

Wayfinding plays a significant role in the customers experience. The signage installed can impact whether or not customers return. Here are six ways that wayfinding enhances the overall customer experience.

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Vehicle graphics allow you to personalize your transportation to match your company’s branding while creating a 24/7 mobile billboard. With custom vinyl graphics and wraps, you can add valuable information, like your company name and contact information. You can also decorate it with your logo and other brand-appropriate images. While your employees are using the company vehicles, they will be simultaneously exposing your business to potential customers as the average number of daily impressions is 30,000 to 40,000! That’s not only a lot of exposure, but it is verbal-free exposure! Spend your time doing what sets you apart and let your vehicle do the talking.

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The winter months present unique challenges for small businesses. The weather becomes colder, which limits the amount of foot traffic passing outside. Grey days and snowy weather can make it difficult for customers to find you. Many people also change their schedule when the days get shorter, and they want to spend their nights at home.

If you run a business, it is important that your signage changes with the season. For instance, restaurant owners don’t need a sign advertising patio seating when it is 20 degrees outside. Conversely, that same restaurant may want to put out a sign advertising hot soups and holiday meals.

If you want to make the most of your holiday signage this winter, plan ahead. Use these simple tips to have the most impact this winter.

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Given the seasonal conditions, many businesses choose to play things safe and install a number of signs alerting not just their customers, but their employees as well to any potential hazards they may encounter when walking or driving around the premises. Increasing awareness amongst workers and customers of all immediate risks is a vital part of reducing the number of accidents and minimizing the dangers on your site.

Proper cautionary signage can save your business in the long run and prove beneficial for everyone from your guests to your employees. No one wants a potential lawsuit on their hands- especially not a small startup business!

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Winter is almost here! Design new signs or update old ones With Winter In Mind. Check out this infographic and follow our tips to get the most of your signage.

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Invest in Weatherproof Signage

Proper outdoor sign maintenance starts from the very beginning … with choosing signage materials that will last. Weather proof signage stands up to sun damage, rain, sleet, snow, as well as wear and tear from daily use.

Be prepared for winter with these signage tips.

Create Positive First Impressions
Signage is often the first impression that customers have of a business and it plays a significant role in the brand experience and determines whether customers arrive happily or stressed.

Help Customers Find What They Need
Wayfinding signage assures that customers can easily reach their destination and makes them feel confident.

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