How a Monument Sign Can Help Your Business

How a Monument Sign Can Help Your Business

In the dynamic field of marketing, where trends constantly shift, some strategies prove to be timeless, providing businesses with a lasting way to make an impact. Monument signs are one such enduring tool in marketing, seamlessly combining functionality with aesthetics to establish a powerful visual presence for businesses.

More than just physical markers, these iconic structures play an essential role in expressing a brand's identity, values, and message to the world. This blog will closely examine the importance of monument signs for businesses, regardless of their size, whether they are small local ventures or large multinational corporations. We will explore how these signs can make a difference for businesses of all scales, discussing the advantages they bring in terms of boosting brand visibility and overall presence.

Monument Sign
Golf Club Monument Sign

As a business owner, you are responsible for trying to grow your presence in any way possible. Marketing is a tough process for even the most seasoned business owners in town, which is why you've got to make the most out of your opportunities. When you don't market properly, there's really no telling how much money you're going to miss out on. Businesses that don't market in the right light don't last very long, regardless of the industry they happen to be working in.

You've got to know what you can do to get a boost and get your brand out there. When you have a location that serves a large portion of any given region, you'll want to make sure that people know where you are located; that's where a monument sign comes into play.

You might not know what a monument sign is, but you've definitely seen one before – the massive signs that you see in front of headquarters for large companies are what we would consider monument signs. Another example would be the large signs you see in front of hotels and essentially any business in general. They are high-quality signs that let people know what kind of service is being offered, as well as who it is being offered by. They are often used by hotels, park districts, banks, and more.

What are Monument Signs?

Monument signs are standalone structures usually placed at the entrance of a business or property. They are low to the ground and made of durable materials like brick, stone, concrete, or metal. These signs display a business or organization's name and logo prominently, serving as both identification and branding elements. Unlike other exterior business signs, these signs are on eye-level and stand taller.

Different Kinds of Monument Signs

Below are different types and materials you can use when designing or planning your custom outdoor sign:

Brick or Stone: These kind of signs have that classic, strong vibe, that is perfect for places with a traditional or architecturally rich atmosphere.

Concrete: Concrete signs are strong and have a modern look, making them great for businesses in today's settings.

Illuminated: A lot of businesses prefer this. These signs are lit with LED or neon lights, making them shine 24x7 to grab immediate attention.

Digital or Electronic: These signs use dynamic displays or electronic message boards, great for businesses that want to share different messages or promotions regularly.

Wooden: These signs bring a rustic vibe, perfect for businesses in areas with a traditional or outdoorsy feel.

Monument Sign at Apartment Community
Monument Sign at Apartment Community

How Will a Monument Sign Assist My Marketing?

Marketing isn't a linear process, and there is going to be a lot of testing that needs to be done. While that is true, a proper monument sign will never steer you wrong. Any business that is serious about its services will invest in a high-quality sign, as that's the only way that people will identify you with a reputable brand. If you can't even afford to invest in a monument sign to let people know the product/service you're offering, how can you expect people to believe that you'll do a good job?

Not only will it allow potential customers to see that you are serious about your branding, but it's also good for personal morale. Seeing a monument sign go up is like taking another step forward in regards to building your brand, and that's got to feel good in one way or another!

Jeff Rexhausen, a former associate director of research at the University of Cincinnati's Economics Center, conducted a study suggesting that businesses reaping more benefits are the ones prioritizing the design and placement of their signs. At Divine Signs, we specialize in crafting one-of-a-kind and visually appealing monument signs designed for businesses, communities, neighborhoods, and various venues.

8 Uses and Benefits of Monument Signs for Business Branding

Here are eight reasons why considering an investment in monument signs is a wise decision.

1. Navigation

In the absence of signs, locating your business becomes challenging for customers. A strategically positioned monument sign outside your establishment not only enhances visibility but also makes it significantly easier for both existing and potential customers to discover your company. The prominent placement ensures that your business stands out, contributing to a clear and visible presence that guides individuals to easily find and engage with your services.

Monument Pylon Sign
Monument Pylon Sign

2. Brand Recognition

Monument signs are like brand ambassadors, providing a constant and tangible representation of your business. When well-designed and prominently placed, these signs make your brand easily recognizable, leaving a lasting and positive impression on the minds of customers. It's a simple yet effective way to build a strong visual identity for your business.

3. First Impression

Monument signs frequently serve as the initial point of contact between your business and potential customers. When thoughtfully designed and strategically positioned, these signs go beyond being simple markers; they become architects of a positive and enduring first impression. This initial interaction significantly influences how individuals perceive and remember your brand, setting the tone for a lasting and favorable relationship.

4. Budget-Friendly

Monument signs are a cost-effective choice for your branding, providing a durable solution that won't stretch your budget. What's even better? They're low maintenance, making them a one-time investment where you don't have to deal with ongoing costs. So, not only do they help you build a strong brand presence affordably, but they also ensure a hassle-free and lasting solution over time. Think of it as an investment that keeps on giving without requiring constant attention.

5. Blending with Architecture

Monument signs are designed to seamlessly blend with the architecture around you, going beyond a simple match to enhance the overall atmosphere. Their adaptable design adds to the cohesive visual appeal, functioning as more than just signs. These carefully crafted elements not only guide but also seamlessly fit in, cultivating a welcoming and aesthetically pleasing environment around your business.

6. Accepted by all Demographics

Monument signage is widely accepted and understood by everyone. They provide a familiar and easy way to share information, making them effective in reaching and connecting with a diverse audience. In many places, businesses and retail stores can use monument signs, no matter where they are. While the final design needs approval, monument signs are a top choice in towns with strict laws and limits on sign height.

7. Flexibility

This kind of sign is super flexible. You get to decide on the design, materials, location, and components, all based on what works for your budget. This way, you can create a monument sign that matches your brand perfectly without breaking the bank. It's all about making choices – from how it looks to the durable materials, where it goes, and what special features it has – so that your sign not only fits your budget but also tells your brand story just right.

8. 24/7 Marketing Tool

Unlike other forms of advertising that may have limited visibility, monument signs are always on display. Whether it's day or night, rain or shine, your monument sign continues to market your business, acting as a silent but impactful salesperson.

Monument signage
Monument signage

Change the Way You Brand Your Businesses

Monument signs are not just structures; they are powerful tools that can significantly impact your business's branding strategy. From making a memorable first impression to providing consistent visibility and reinforcing your brand identity, these signs offer a myriad of benefits that contribute to your overall marketing success.

At Divine Signs and Graphics, we understand the importance of effective signage in building a strong brand presence. Our team of experienced professionals in Schaumburg, IL, is dedicated to creating custom outdoor signs that not only meet but exceed your branding expectations.

Take it upon yourself to do a little bit of research and figure out the size, color and anything else associated with your sign needs. You'll be able to talk to a professional sign company that will take your requirements into account, giving you the most customized look possible for your monument sign.

In order to maximize your profit margins and just become a more reputable business in general, you'll have to invest in the likes of monument signs. There's a reason why all of the largest companies we've come to know in this modern era have well-known logos, as they use every single opportunity possible to showcase it. The phrase “use it or lose it” would likely apply in this case!

Get in touch with us now to talk about your signage needs. We're here to assist you in making a lasting impression on your customers. To speak to us, call (847) 534-9220. If you want to see what we did for our previous customers, visit our monument sign gallery.

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January 24, 2024

Mike Miller

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