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Businesses rely on a variety of promotional tools and methods to bring attention to their brand, products, services, and more. Branding matters more than ever because customers expect more from the companies they do business with each day.  Businesses want their logo to be immediately recognizable and reflect their company to potential customers. Custom signs are essential to ensuring brand recognition and a smooth customer experience regardless of your industry.

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Utilize wayfinding signs in a way that compliments overall brand building efforts. Our team of signage experts create wayfinding signs that put your brand out there and help you earn brand recognition. A high-quality and well planned wayfinding signage system will not only grab attention and embed your brand, but it will also tell a story that will draw in your desired audience.

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Most industries have spent the past two years evaluating their processes and how they conduct business to be adaptive. The sign industry is no exception, and as we move into 2022, brands need to remain vigilant and find innovative ways to bring attention – and customers – to their products and services. Adapting to change is a key factor in retaining business and gaining new growth, especially as we have entered the new year.

If you’re looking for a fresh approach to reaching an audience, consider taking advantage of these design elements when it comes to your signage. Here are some of the trends you can plan on seeing a lot of in 2022.

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In today’s crowded market, you need to create physical marketing and advertising that connects with and expands your online presence. To do that, strategizing stand-out signs, banners and other custom printed materials is your first step to success!

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As the old saying goes “you never get a second chance to make the first impression”, successful business owners realize that the first impression is very critical when it comes to client acquisition and building trust. See how lobby signs can make a positive impression on your visitors.

Vehicle graphics allow you to personalize your transportation to match your company’s branding while creating a 24/7 mobile billboard. With custom vinyl graphics and wraps, you can add valuable information, like your company name and contact information. You can also decorate it with your logo and other brand-appropriate images. While your employees are using the company vehicles, they will be simultaneously exposing your business to potential customers as the average number of daily impressions is 30,000 to 40,000! That’s not only a lot of exposure, but it is verbal-free exposure! Spend your time doing what sets you apart and let your vehicle do the talking.

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Given the seasonal conditions, many businesses choose to play things safe and install a number of signs alerting not just their customers, but their employees as well to any potential hazards they may encounter when walking or driving around the premises. Increasing awareness amongst workers and customers of all immediate risks is a vital part of reducing the number of accidents and minimizing the dangers on your site.

Proper cautionary signage can save your business in the long run and prove beneficial for everyone from your guests to your employees. No one wants a potential lawsuit on their hands- especially not a small startup business!

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Winter is almost here! Design new signs or update old ones With Winter In Mind. Check out this infographic and follow our tips to get the most of your signage.

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Invest in Weatherproof Signage

Proper outdoor sign maintenance starts from the very beginning … with choosing signage materials that will last. Weather proof signage stands up to sun damage, rain, sleet, snow, as well as wear and tear from daily use.

Be prepared for winter with these signage tips.

Create Positive First Impressions
Signage is often the first impression that customers have of a business and it plays a significant role in the brand experience and determines whether customers arrive happily or stressed.

Help Customers Find What They Need
Wayfinding signage assures that customers can easily reach their destination and makes them feel confident.

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