The Stats Don’t Lie: How Vehicle Wraps and Graphics Can Improve Brand Awareness

‍Vehicle graphics and wraps are a prevalent form of advertising as it is more common to see the vehicles of a business covered in graphics that display and represent their brand than not.  Unlike with regular signage, vehicle graphics and wraps are mobile as a business’s vehicle fleet is out and about throughout the workday.  On any given day, tens of thousands of people may see your business branding on your vehicles.

It is important to understand just how much vehicle wraps and graphics can impact your business.  They are an affordable, effective form of advertising with a great return on investment (ROI) and they can help improve brand awareness as potential customers will recognize your vehicles.  

The following are some of the ways that vehicle graphics and wraps can help improve brand awareness.

Increase Exposure to Your Brand

Building brand visibility is crucial for increasing familiarity with your brand and attracting more customers.  Fitting your company’s fleet vehicles with vehicle wraps and graphics is an excellent way to increase brand awareness as your vehicles will be seen by thousands as they travel through cities and on highways, and even while parked in parking lots.  Your vehicles are transformed into mobile billboards that spread your branding way beyond what traditional signage can accomplish.

Vehicle wraps and graphics with vibrant, eye-catching designs stand out from the other cars on the road and draw attention.  People will start to recognize your vehicles and associate the branding they see on the vehicles with your business.  Vehicle wraps and graphics are a cost-effective way to reach a wider audience and establish familiarity with your brand.

Mobile Advertising

Vehicle wraps and graphics make your advertising mobile which spreads your message and branding far beyond traditional advertising spaces.  You can reach a wider, more diverse audience in a number of different locations as your fleet vehicles travel the cities and highways.

The following are the main benefits of mobile advertising:

• Brand exposure: Everywhere your vehicle goes, potential customers see your brand.  Fleet vehicles on the move can get thousands of impressions per day.

• Targeted audience: You can reach a specific audience by driving your branded fleet through specific areas and routes.

• Cost-effective: Vehicle wraps and graphics are a cost-effective advertising solution that can get millions of impressions over long periods of time.

• Non-intrusive advertising: Vehicle wraps and graphics provide non-intrusive advertising that can get a lot of impressions without interrupting anyone’s activities.

Designs that Stand Out

As mentioned above, vehicles with branded wraps and graphics already stand out from the rest of traffic.  Incorporating an eye-catching design will further increase brand awareness as more people will remember what your company’s vehicles look like.

A vibrant and distinctive design that incorporates the colors and logos of your branding will leave an impression with those who see your vehicles.  Every time your vehicles are spotted, people will immediately think of your business, strengthening your brand awareness.  You can also incorporate your messaging in your vehicle wrap design to effectively communicate with potential customers everywhere your vehicles go.  The more likely potential customers are to remember your branding, the more likely they are to engage with your business.

Market to Specific Audiences

The ability to send your advertising anywhere with vehicle wraps and graphics allows you to target specific audiences and demographics in specific geographic locations.  You can even tailor the design of your fleet wraps to appeal to your intended audience which will help them feel a more personal connection to your brand.  

Establishing the presence of your branded vehicles in your targeted geographic area can help increase recognition and customer engagement among your target audience.

Cost-Effective Advertising

Vehicle Graphics and Wraps are becoming more and more prevalent for businesses around the country. It is now very common to see vehicles covered in graphics that display and represent their brand. With every form of signage, it is important to study just how much of an impact a wrapped vehicle can really have. As a small business owner, or business owner of any size, you want to make sure that your marketing dollars are being spent to MAKE YOU MONEY! We believe that vehicle graphics and wraps are the solution you’re looking for.

We would venture to say, that a wrapped car, van, or work truck is one of the most AFORDABLE and EFFECTIVE forms of advertising available. But don’t take our word for it! We will let the numbers speak for themselves!

The follow statistics were gathered by QuickBooks to determine if Vehicle Wraps were a good investment for small businesses. Here’s what they found:

• A wrap costs around 4 cents per thousand impressions, while other forms of advertising cost significantly more.
• For every 1 thousand people that see your wrapped vehicle, you are only spending $.04. Now THAT is a phenomenal way to spend 4 pennies!
• It’s estimated that outdoor signs cost $3.56 per thousand impressions and newspaper ads cost $19.70 for that same number of impressions.
• Wrapped vehicles get you MORE FOR YOUR MONEY!
• One wrapped vehicle will net between 30,000 and 80,000 impressions per day, depending on how far and where the car is driven.
• Just think, a FOOTBALL STADIUM worth of people will see your vehicle each day!
• Customer cost for 1 million impressions is less than $44
• $44 for 1,000,000 views? No brainer.
• More than 95% of Americans are reached by media targeting vehicle drivers and passengers.
• Proven results!
• Fleet vehicle advertising boosts name recognition 15 times greater than any other form of advertising.
• Fleet Graphics get your name out there BETTER than any other form of advertising!

Vehicle Wraps and Graphics from Divine Signs and Graphics

The numbers don’t lie. Vehicle Graphics & Wraps are a phenomenal way to reach the people in your community. If you are looking for the most affordable and effective way to reach more people, WRAP YOUR WORK VEHICLE. Need a graphics company who can design, produce, and install graphics on your work vehicle? Call your friends at Divine Signs and Graphics!

At Divine Signs and Graphics, we can help create vehicle and fleet wraps for your work vehicles.  Our designers work with you to develop and finalize your design and ensure that it incorporates images, graphics, colors, fonts, and logos associated with your branding.  We can print and install full and partial vinyl wraps for cars, trucks, and vans as well as perforated window film and vinyl lettering to go directly on the vehicle.

Call Divine Signs and Graphics at (847) 534-9220 to get started with your vehicle wraps and graphics.

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