What Does Your Interior Say About Your Business?
Have you thought about your branding strategy?
When you are trying to build company identity and tell the public—as well as your employees—exactly what it is you do, you could focus on the words. Another, more immediate and bolder route, would be to convey your identity through space itself.
A well-designed corporate interior can create the perfect atmosphere for your business, and it can help place your office in the ecosystem of similar businesses today.
Wondering what kinds of styles you can try? We will walk you through some of the top design types out there:
1. An Open Floor Plan
A traditional office plan with high cubicle walls is great for giving employees a sense of privacy and focus. However, we have realized in the modern age that efficiency isn’t the single best way to approach work — in fact, it’s not always the best way to approach efficiency itself!
If you want to focus on morale in the office environment and a sense of teamwork, you might end up with a better office culture. And this, in turn, could make your office more productive in the end. A work environment without barriers, or with low barriers, can let the light in and allow for easy collaboration.
An open floor plan sends the message that your office is a space for bouncing ideas off each other and working together as a team. For a design like this, you might be interested in a custom wall wraps or wall graphics displaying company values on a shared wall. In an open plan, statement pieces like these are nice because everyone can see them at once.
2.Harmony with Nature
For a stunning piece of design, you can incorporate your architectural signage with a living wall. Though the ‘green wall’ idea started as exterior design, it has now made its way into the interior world.
For example, some commercial buildings have a wall or corner covered in thriving vegetation. They often place their company name in an environmental sign with large lettering among the greenery, and this is all they need to do to create something spectacular.
Interior living walls take that same inspiration and aesthetic, but they place it more within a day-to-day context.
3. A Minimalist Corporate Interior
It is important to look at the aesthetics of your workplace in context. There are three levels here: What does the space feel like to the employees, what does it say about the company’s identity, and how does the design fit with similar companies?
This is not to say that you need to follow the crowd here. But it is good to know what your office design will remind people of.
Many new startups and companies designed for younger generations are going with a minimalist look right now. This means white walls, glass where possible, and a large space-to-content ratio. A design like this will place your company among the newer crop of office spaces.
For a lettering and signage option that will not disrupt your airy look, you can try window graphics. This way, you can build wayfinding into a window or other glass surface while keeping the same smooth, calm appearance.
4. Bright and Colorful
For a complete twist on the minimalist look, some corporate interiors have bright colors that tell you a story about the goals of the business. While white walls can give any interior a “universal” look or a museum-style quality, bursts of color can help you define the identity of your office.
For example, some companies are known for the specific colors on their website. If you take a look inside these companies’ offices, you’ll see these colors on the walls, and sometimes even on the furniture.
Three-dimensional interior signage is an effective way to not only make your logo stand out, but also your colors. The 3D effect, coupled with the familiar colors, can change a simple desk or wall into something much more dynamic. This brings together the company’s identity in offices all over the world.
What Will Your Interior Say?
The design elements of a corporate interior can be your way to establish the feel of your workplace culture before the people even arrive. Are you looking to join the ranks of newer startups, give off an ecological aura, or promote team building? You can start accomplishing all these goals with a great office aesthetic.
And for all your custom interior signage needs, we’ve got your back. Just give us a call or request a consultation, and we will be happy to work with you to create your unique vision!