Signage That Turns Heads
Have you ever felt that empty feeling when you see potential customers just walking past your business? Well, your business is more than just your product. It is the entire experience that entices customers. Simply offering awesome products/services does not translate to customers walking through the door and making your business a success. Success requires an aesthetic presentation and enticing advertisement. Your brand’s experience is what matters the most since that is what draws people in.
Interior and exterior signage are two main categories in the signage industry. We will explain below how having a coherent design and content in all your branding efforts helps you to entice more customers and ultimately grow your business.
It is the whole retail experience of the client that counts. Simply attracting customers towards your business is not enough, you need to keep them involved. Interior signs give your brand a unified look and keep the customers hooked with offers, sales, or new products.
Directional wayfinding signs are usually considered for informative purposes like identifying restrooms, fitting rooms, staff rooms, or contents of store shelves. However, between the lines, they can enforce your brand recognition. These small signage gestures with a personal touch leave a lasting impression on the customer and enable them to remember your brand.
Remember, signage is not just catchy graphics - words matter too. Even simple directional signs can convey your brand’s personality. Think about the creative ways in which you can make your brand image chic and leave a long-lasting impression on your customers.
Make the most of your space! Think about how much advertising space you have within your own four walls. Walls, elevators, floors, windows…all of which can add to your brand experience.
Exterior signage holds as much importance as interior signage. Before investing time and money in exterior signs, it is advisable to first find out what kind of regulations and restrictions your city or landlord has imposed. This will help you make an informed decision that you will not regret later. Creative exterior signage is like a silent salesperson that stops every passing stranger and draws their attention. Never create your exterior signage just for the sake of necessity. It is a very efficient tool to call out to customers and make your business stand out from the rest.
Different businesses require different types of exterior signs. A business located in a small alley can use a Monument sign on the main street to attract potential customers. It is a great way of street advertising. Businesses located in narrow streets can use a pole or pylon signage. As its name suggests, a pole sign is mounted on top of a pole and is usually illuminated. This can save space on the ground while also advertising your business for miles. Pylon signs are usually illuminated and super visible even from farther distances, so be unique.
Prints & Graphics
Print and graphics are a fantastic option to market your products or services to customers within your business enterprise. Wall, window, floor graphics or wraps can be used by all types of businesses to stand out from the competition. These wraps and vinyl prints can be used to either reinforce your brand, products, and new services or simply to revamp older-looking walls and floors. Do not underestimate the power of signage when it comes to transforming the look and feel of any given space.
Get your signage & brand recognition aligned and become a customer magnet. At Divine Signs and Graphics, we manufacture all types of signs and work collaboratively with you. Let us help you streamline your signage program and draw them in!