Exterior Sign Season (Volume 2)! Tips & Tricks!
If you keep up with our blogs, you know that Exterior Sign Season is upon us. The warm weather has people out and about, and has companies and organizations more aware of their branding. During this time of year our customers are looking for the best ways to increase traffic through their signage. One of the best ways to increase awareness for your business is an Exterior Illuminated Wall Sign. Not only do these signs work for you during the day, but continue to attract attention throughout the night. The question is, what is the best way to structure these signs for Maximum Exposure?
Here are a few quick tips…
- Clarity is Key: Although you may feel inclined to list the entire name of your company, it is more important for people to have a CLEAR idea of what you do, and the services you provide. For example, if you own a sign and graphics company named, David E. Smith & Sons Signage and Graphic Solutions LLC., it may be more effective for your sign to read “SIGNS & GRAPHICS”. This will keep your message clear, and allows people to know what you do at just a glance.
- This tip is most useful for companies in retail spaces, or who are looking to attract customers driving or walking by.
- Light It Up: We understand that illuminating your exterior signage may not always be in your budget, but if at all possible, Light It Up! There is nothing more gratifying than something that is working for you Morning, Noon, and Night! Don’t let your business disappear with the sunlight! Light that sign up.
Need some work done on your Exterior Signage? Call your friends at Divine!