What is the Cost of Business Signage?

Installing business signs is an effective way to draw attention to a retail storefront or office. Choosing the right sign, such as an outdoor sign or an LED sign, can make a positive impact. Companies that want to make a splash with their business signs should consider the following costs.

Several factors go into the price of a well-made business sign. The size of the sign influences the final cost; larger signs cost more, while smaller ones are lower-priced. Signs with digital displays have higher price points than signs built without this technology.

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How much do business signs cost?

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Arriving at a specific cost for a business sign is difficult since each sign is designed and built to unique specifications. Businesses may require certain design elements, sizes, and technology in their signs, while others prefer simpler variations. The diverse factors in producing the sign affect its final price.

A business can expect to spend anywhere from a few hundred dollars to upwards of $20,000 for a sign. An average-sized sign made from quality materials can range in price from $2,300 to $3,400. Businesses on a tight budget can have a small, painted glass sign made for under $200.

Companies with a generous marketing budget have a greater number of sign design options. Freestanding signs that measure anywhere from 20 to 700 square feet and installed as a monument in a corporate center, for instance, can cost a business up to $200,000.

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How much do outdoor business signs cost?

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Outdoor signs can come with a hefty price tag, depending on the features required. Based on the example above, an impressive monument sign installed with a concrete foundation demands a significant amount of labor. As a result, the cost is higher than hanging up a banner.

Simple outdoor monument signs can cost less than $5,000. Conversely, complex options are priced far higher. An outdoor electric sign, on the other hand, can cost as little as $50 yet go up steeply to $30,000. Most businesses, however, pay $5,000 to $10,000 for an electric sign.

An outdoor lighted sign ranges in cost from $500 to $5,000. The lesser-priced signs are smaller in size and typically come with backlighting in one color. The outdoor lighted sign is a cost-effective alternative for businesses that are unable to afford an LED sign.

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How much do LED business signs cost?

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Companies with a big budget may opt for an LED business sign. The cost for an LED sign ranges from $750 to $30,000. The lower end of this price range buys a smaller sign with lower resolution. Expect to pay $20,000 to $30,000 for custom design and expert installation.

LED signs light up the retail storefront or office building. Backlighting illuminates the message at night, so that potential customers and visitors are able to view the sign 24/7. An LED sign allows businesses to relay their message throughout the day and night, thereby increasing exposure.

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What additional factors affect the sign price?

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1. Size

The final cost of the sign is based on several factors. As mentioned, the cost of the sign is proportional to its size. Larger signs use more paint and materials. Plus, the cost to transport a large sign to the destination and the longer installation timeframe drive up the cost.

2. Complexity

A complex sign costs more than a simple sign. Intricate designs take longer to create and may use a wider variation of colors or characters. Illuminated signs are also more expensive, due to the extra labor involved as well as the greater expense during the production stage.

3. Material

Companies have a wide range of materials to choose from when building a sign. Prices differ between signs made of aluminum and those made from steel; plastic and aluminum signs are far cheaper. When opting for UV ink as opposed to solvent ink, expect to pay more.

4. Installation

The cost of installation should be considered. Most signs can be installed for around $2,000 to $5,000. Non-complex signs, like banners or those without electrical components, can be installed for $100 to $200. Factor in the cost to install electrical wiring, which ranges from $560 to $2,300.

Larger signs and those that are difficult to install require the services of a professional. Experienced pros from sign design companies can ensure an outdoor sign is installed securely. Sign experts are also knowledgeable about the best placements of signs, so that passersby can see them.

5. Quantity

The quantity of signs naturally affects the price. An entire set of signs designed to enhance a unique business message will cost more. Companies are advised to invest in multiple signs, such as storefront signs, interior signs, and banners to make the biggest impact.

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Sign Design and Installation from Divine Signs

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When you plan to give your business the best chance of reaching the greatest number of customers, you’ll need a diverse set of signs. Divine Signs and Graphics is ready to design, produce, and install any type of interior or exterior signage you need to deliver your message.

Our commercial sign options are endless. We offer a wide range of interior signs, including easily mountable 3D interior signs, decorative and informative signs for a professional look as well as regulatory and safety signs (such as ADA signs) to help all customers feel welcome.

Divine Signs and Graphics also specializes in exterior signs. Our experts design, produce and install monument signs that feature your company’s graphics and brand colors. Ground signs can be made with any shape and material desired. We are skilled in outdoor lighted business signs, too.

We cater to businesses in various industries. Our experts create eye-catching signs for companies in hospitality, helping them gain loyal customers. We work with financial institutions to create reputable images; and receptions desks in office buildings exude professionalism with our sleek interior signs.

The pros at Divine Signs and Graphics will fulfill your vision for an attractive, contemporary business sign. We work with you every step of the way, from the initial concept to a secure installation. Call our Schaumburg, Illinois, office today to revitalize your company with a brand-new business sign.

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