The Stats Don’t Lie: Vehicle Graphics

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The Stats Don’t Lie: Vehicle Graphics

Vehicle Graphics and Wraps are becoming more and more prevalent for businesses around the country. It is now very common to see vehicles covered in graphics that display and represent their brand. With every form of signage, it is important to study just how much of an impact a wrapped vehicle can really have. As a small business owner, or business owner of any size, you want to make sure that your marketing dollars are being spent to MAKE YOU MONEY! We believe that vehicle graphics and wraps are the solution you’re looking for.

We would venture to say, that a wrapped car, van, or work truck is one of the most AFORDABLE and EFFECTIVE forms of advertising available. But don’t take our word for it! We will let the numbers speak for themselves!

The follow statistics were gathered by QuickBooks to determine if Vehicle Wraps were a good investment for small businesses. Here’s what they found:

  • A wrap costs around 4 cents per thousand impressions, while other forms of advertising cost significantly more.
    • For every 1 thousand people that see your wrapped vehicle, you are only spending $.04. Now THAT is a phenomenal way to spend 4 pennies!
  • It’s estimated that outdoor signs cost $3.56 per thousand impressions and newspaper ads cost $19.70 for that same number of impressions.
    • Wrapped vehicles get you MORE FOR YOUR MONEY!
  • One wrapped vehicle will net between 30,000 and 80,000 impressions per day, depending on how far and where the car is driven.
    • Just think, a FOOTBALL STADIUM worth of people will see your vehicle each day!
  • Customer cost for 1 million impressions is less than $44
    • $44 for 1,000,000 views? No brainer. 
  • More than 95% of Americans are reached by media targeting vehicle drivers and passengers.
    • Proven results!
  • Fleet vehicle advertising boosts name recognition 15 times greater than any other form of advertising.
    • Fleet Graphics get your name out there BETTER than any other form of advertising!

The numbers don’t lie. Vehicle Graphics & Wraps are a phenomenal way to reach the people in your community. If you are looking for the most affordable and effective way to reach more people, WRAP YOUR WORK VEHICLE. Need a graphics company who can design, produce, and install graphics on your work vehicle? Call your friends at Divine Signs and Graphics!

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